Morning sunlight was particularly good this Saturday. I had a few hours in the window with Christine Hines’ Virtual Ethnography. She talks about newsgroups and webpages (let’s add blogs) as “instances of self-presentation which it is hoped will be accepted as appropriate and plausible performances.” (p.122) - it’s interesting that use of the word ‘hoped’.
Later she argues that the webpage is “made meaningful primarily through the imagining of an audience and the seeking of recognition from that audience.” (p.136). There’s also a useful page on virtual ethnography here.