Changing mediascape

awareness
Today’s report on the 2008 Digital Entertainment Survey makes interesting reading. To say that: Homework is threatened by social networking, as the Guardian does, is bound to attract a bit of interest and a bit of complaint. But hidden beneath the headlines is some interesting information on media trends. For instance, over 60% of the under 25s regularly use social networking sites; most youngsters tend to fast forward through adverts; and the interest in on-demand programming is potentially huge. Social networking sites for content delivery are attractive with over 1 in 4 seeing the benefit of being able to chat with others or interact with the content as it is being streamed. Not so surprising is the age factor in online behaviour - 55% of males aged 15 to 19 regularly browse social-networking sites, only 13% of 45-to-54-year-old – are you surprised? The full report should be here, but I can’t find it.