Template society

Rejoice

We inhabit a culture in which choosing from a pallette of pre-written templates is common place. I'm just about to start some work on profile pages - which are apparently a template design which was originally borrowed from dating sites. The profile page is a sort of writing frame in which personalisation is constituted in terms of low-level choice with sufficient opportunites to perform a sort of cut-down identity. Gunther Kress extends the idea of templating to the wider social environment, using supermarkets as an example. Food for thought....