The immediacy effect

The third of the three characteristics of microblogging is the immediacy effect. What you're doing, thinking or linking to now is what is important in the Twittersphere; not what you did, said or thought yesterday. The archive is largely irrelevant as the regular feeds from your friends becomes liquid modern communication. Distance and separation appear to be conquered by technology, driven along by the impatience to accelerate, to live in the nearly now. This is what can make microblogging compulsive as well as what appears to keep social networks live.