NMC Conference

In yesterday's opening keynote at the NMC Conference, Mimi Ito was as thought-provoking as ever. The 'hook' for the audience was the webcam lipsync meme on YouTube as an instance of new media practice. Apparently having its genesis in Gary Brolsma's Numa Numa with its 37 million views, she used the example and its subsequent development to make points about production and learning. Posing the question of how, as educators, we can leverage informal learning and develop critical media literacy.

Mimi's 3 themes were the movement from originality to appropriation; stocks of knowledge to flows of knowledge; and assessment to reputation, the last of which was illustrated by the AMV work and these were set against the backdrop of blurring boundaries between school/out-of-school, popular/mainstream culture, formal/informal learning and so on. We wondered whether her 3 themes really did capture something new or whether they are better conceived of as a continuum for mapping specific kinds of activity and engagement.