Fake profiles

The Pinterest algorithm got to know me pretty quickly. I'm not sure if it knows when and where I was born but it must be narrowing it down. The app feeds me old photographs of where I grew up, some are even in the black and white of old memory. I spend time on these images. Then I get poster art from the sixties and photos of the bands I used to follow back then. Pinterest serves me up with ideas for creative projects. Card models to make with the grandchildren and, more annoyingly, it shows me a brand of slippers I quite like. So it's not exactly got a full or nuanced idea of me and my interests but its still uncanny what Pinterest learns and knows about, how it gives me more of what I like. It's an example of how the internet has captured desire at the level of immediacy. You like this it says, emphatically. And it seems to say it before you've had time to think about it. Yes, that fast, particularly with push notifications. Speed is both its power and its promise. Faster processors, faster broadband. See-it like-it quickly converts into buy-it. See-it, like-it, buy-it simply produces frictionless consumerism. No frustration, no time for a (second) thought, just get it, delivered to your doorstep. It's tempting to experiment with a counter profile, to search for things that don't (p)interest you, things that you don't like or don't want to buy, to feign interest in different places, different people, different things. If I maintained a factitious interest in say Frank Sinatra, in old Amsterdam, in pre-Raphaelite painting - whatever, how might that change my online experience? Would Pinterest get confused or think my account had been hacked? I doubt it. Would it worry about my mental health? I doubt that, too. Or would it continue to serve up the things I'm not interested in? Or worse still, might I start to get interested in what I'm not interested in? Probably, but really why would I want that? Fake profiles aren't really that interesting in the first place.