Tuesday, February 14, 2006

It's a

yellow pages

It’s a piece of plastic packaging, a disposable advertisement for a variety of service industries. It’s a random collection of words on plastic. It’s a sort of imitation of a tag cloud. It’s an advertisement for its contents (a guide to leisure contacts?) Tactile exploration adds little. It’s shiny plastic, easy to tear off because that’s what you’re supposed to do.

In contrast this has teased me so much that I just had to go back for a tactile exploration. And that revealed that letters 2, 3 and 7 are snapped off capital Ls. Something that you can’t discern from the photograph – or maybe you can now, on larger view. Anyway it rewards tactile exploration.

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