Webkinz are ‘lovable plush pets’. First you buy the ‘real thing’ and then you adopt an online simulacrum in the Webkinz world
– a world that runs on its own economy in the form of Kinzcash. You feed and exercise your pet, give your pet’s room a makeover, play trivia quizzes and arcade games. You can also collect (buy) other pets and build up a family. Kinzchat enables IM interaction and social networking. It’s a sort of cross between Neopets and Beanie Babies. In the words of the advertisers: ‘Be a part of Webkinz world come in and play’. Let’s keep an eye on the fortunes of this one.
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