Monday, August 27, 2007
The latest Ofcom report points up some changes in the ways in which we’re using media in the UK. It charts the increasing trend towards convergence and portability. As a nation, we’re spending less time on TV, landlines and radio, and more time online and on mobile phones. We’re told that calls made from mobiles now account for more than a third of all time spent on the phone. The report also states that 9% of UK households rely solely on a mobile, compared to 7% that only have a traditional landline phone. There’s also a slight decline in younger people’s use of console and video games which is interesting. The increase in ‘surfing the net’ doesn’t really tell us much – it would be good to know about the uptake of social networking, for instance.