After reading Dr Joolz on memes, I wanted to trace one of my own - one that has a history as long as the art of divination, reading tea-leaves and seeing faces in clouds. It surfaced recently in the case of the image of the Virgin Mary on toast (auctioned for $28,000 on eBay) and is also present in paranormal communication through miraculous fruit. The human pre-occupation with signs sometimes tempts us to read meaning into the strangest of places. My mother still sees the face of David Mellor in the grain of the wood in her kitchen! In the wonderful Next Muffin routine, the comedian Russ Noble riffs off this meme of mysterious signs to produce his own comic routine about random meaning-making and prophecy.