Fashion writing

text wear

We’ve got quite used to seeing writing on clothing. We have labels on the outside, slogans, names of bands and sports stars, and (perhaps more recently), random words as decoration. Ruth’s jacket, in the picture, is a dense collage of different fonts. I noticed here how gothic fonts are enjoying a bit of a renaissance. For many they have nazi associations, although as this suggests, they have a richer history than that: Blackletter particularly. That sort of style, formerly associated with Goths and heavy metal styles now seems to have been appropriated by rappers. This piece gives a commentary on these typographical matters and the changing fortunes of gothic scripts.