I missed my blog’s anniversary. It’s not that I’m sentimental or anything, but I’ve been writing here for 7 years and that seems quite a long time for a blog that deals with new media. In a week in which the news has been dominated by the Wikileaks affair, in which Twitter was reported as being worth $3.7BN, and in which Facebook founder Mark Zuckerberg was named Time magazine’s person of the year it seems that small niche interests have quickly become important features of the social, cultural and political landscape. Wikileaks was founded 4 years ago, Twitter 4 years ago and Facebook 6 years ago. So what’s new? Maybe it’s the level of over-exaggeration and misunderstanding. Time commended Zuckerberg on connecting the world. ‘In less than 7 years’ they said he has ‘wired together a twelfth of humanity into a single network, thereby creating a social entity almost twice as large as the US.’ Facebook’s success should not be under-played, but to claim that it has created a ‘single network’ or, for that matter, ‘a social entity’ is simply wrong. Perhaps underneath it all is the simple fact that old media types, in their attempt to understand what’s going on and play it to their advantage, have fallen under the spell of new media.
Friday, December 17, 2010
Sunday, December 12, 2010
Social networking and protest
Sunday, December 05, 2010
Networks and silos
I liberated this fabulous image from the great information silo of the university's VLE. I thought that was quite appropriate since nothing else seems to be able to get in or out on account of severe weather. Snow to be precise. Last week saw large-scale disruption to the transport network. Most academics were virtually working at home and managed desktops were groaning under the strain. I eased that particular burden by reading Gillian Tett on data silos, and in so doing confronted the irony of living in a highly connected world which is at the same time deeply segmented (I mean what exactly do I know about banking?). So while I'm chewing over some theoretical issues about networking, and online social networking in particular, I started to wonder just how much a space like Facebook has its users locked-in, generating a rather large data silo which can be partially explored from within but not from outside. It's networking, Jim but not as we know it!
Tuesday, November 30, 2010
Taking my turn
Belated congratulations to Dr Tamara Jones whose thesis looked at power and the patterning of spoken interaction in a reality TV show!! Bouncing from that to a bit of online teaching using Adobe Connect made me acutely aware that online interaction (can we still call it CMC?) is not the real world. And even though it's generally pretty smooth and quite immersive, it's virtual after all. Tamara's work reminded me how the old-school world of Conversational Analysis in which speakers were supposed to take polite turns, stay on topic and repair any hitches or perturbations is now about as idealistic as attempts to apply written grammar to speech. In other words most everyday conversations are littered with overlaps, as well as being punctuated by attempts to take the floor or change the topic. On the other hand conversational interaction in Connect cannot proceed in that way, because it's stripped down, with only the video feed of a talking head for a listener cue. Our best solution is to do turn-taking, and of course the environment encourages that in its design (mikes on or off, and onscreen icons to flag one's intention to speak). I think the upshot is that the conversational flow is different, turns are longer, collaborative meaning making as well its opposite, disputation, is harder to achieve. It's my sense that individuals talk for longer periods of time than they do in most face-to-face encounters and that they may be more measured in what they say. Certainly it's another of those instances of virtuality in which it seems deceptivley like RL, particularly as the technology gets better and the connection less vulnerable to glitches; deceptively like RL, but nothing like it!
Thursday, November 25, 2010
Easy reader
Last night I bought 'You are not a Gadget'. It was one of the simplest bits of shopping I've ever done. First of all I was just curious to see if they had it in the Kindle bookstore. Less than 20 seconds later I saw that they had, and by exerting some gentle pressure with my thumb on the choose button my bank account was lighter by just over £10:00 and I was reading Jaron Lanier's book, still not quite sure whether I really wanted to or not. You could say I was curious. It has a lite style but a strong message, and one that fits the idea of technological determinism like a kid glove. But it made me think about how easily Amazon had relieved me of £10.00. Now I like the Kindle. I like the easy reading that it enables, and I don't have a problem with easy shopping. But the thing is that these things are seemlessly bundled together and I suppose that's where markets and meaning meet. And when all is said and done, I am what I consume.
Monday, November 22, 2010
Multiple threads
Sunday, November 14, 2010
The Social Network
At first sight the film version of Mark Zuckerberg is an unlikely hero. Depicted as emotionally-driven, at times bewildered and at times bewildering, he appears to have a strong sense of vision. Exactly what that vision is, is only ever hinted at. Facebook should connect people; Facebook should be free; and at all costs it should remain 'cool' - whatever that means. Zuckerberg's narrative actually turns on a familiar trope. Individualism operating outside of social structures in the business of carving out new terrain. It's the Wild West, it's the American Dream. You just have to replace rugged individualism with geeky individualism. That's not to say it's not a good film, and a great story. I left the cinema wondering whether and how Facebook is cool. It's as cool as warm beer in Britain. Not particularly cool but nearly everybody seems to drink it! Here' another review.
Friday, November 12, 2010
Material meaning
For a long time I've been thinking (and sometimes arguing with Richard) about meaning and material objects. In the highly entertaining book 'What Goood Are The Arts', John Carey describes this great thought experiment in which an established artist paints a tie with blue paint, and completely by chance and more or less at the same time, a child performs the same act, perhaps for very different reasons. Is the first one, because it is self-conciously part of the work of the artist, any different to the child's version? Carey succinctly expresses the point of view I have been taking. 'Meanings are not inherent in objects. They are supplied by those who interpret them.' (2005:20). Enter Bruno Latour as the door swings closed behind him (or was that Jim Johnson?).
Friday, November 05, 2010
Do I have some principles?
Wednesday, November 03, 2010
Technology and early childhood literacy
Tuesday, November 02, 2010
Network mapping
Sunday, October 31, 2010
e-reading the news
The newspaper is delivered silently in the dead of night. There is no rattle of the letterbox, no picking up, no folding and refolding. I can't use it to swat flies with or stuff into my wet boots as they dry. There's no stack of yesterdays in the living room to raid for wrapping broken glass in, or for laying a fire or helping it draw. It's wirelessly delivered to my e-reader. And yes, it's because of all this I recommend a 10 day free subscription to any student of literacy in order to better understand how habits and material affordances interweave with our nostalgia for certain media. The expeience is qualitatively different. It has to be. But the news is arguably the same. Navigation requires a different logic and one in which I'm still a novice, shaving doesn't interupt my reading (I just turn it on voice) and if I'm reading outside a gust of wind is not a problem. I can check the details online at a single click. Yet for all its newness I'm disappointed with the reduced depth of modality. The colour supplements are grey and the illustrative content paired to the linguistic bone. So e-readers represent an interesting moment in technoliteracy, one in which convergence is always a promise and divergence a commercial reality. Ergonomically well honed, easily portable and with glare reduction to die for the Kindle has so much going for it. But then it's not particularly versatile. Although our technology is getting light and more mobile, you still need to pack your bag with all sorts of devices each one of which probably has the computing power to manage all those separate functions.
Saturday, October 23, 2010
DJs go digital
töken experience from yöyen munchausen on Vimeo.
Well of course they went digital years ago - at least as soon as CD-Js took over from turntables. I first saw this when Shuiab Meacham and his kids rocked the Crucible in Sheffield. Apart from obligatory glances in the rearwiew mirror (making CDs sound like scratched and pitted vinyl) and nostalgia in the form of the decks-are-best crew, DJs have moved on with the technology using what the boffins come up with and the sound companies can sell. DJEmmaLou told me about the touchscreen interface in the video which takes DJ-ing into a new space. There is some talk of gestural music interfaces, but at the moment all we have is haptics (here). In my imagination the truly gestural DJ will also be a dancer whose movement in space triggers the sound we hear. Now that would be a hard act to follow!Monday, October 18, 2010
The book is dead
Wednesday, October 13, 2010
Social rituals
Sunday, October 10, 2010
Daily blog?
At yesterday's ELMAC conference we played a bingo-style icebreaker with each item related to some sort of digital literacy. I got quite a lot of hits as someone who keeps a daily blog. I was rather aware of the irony, since it's over a week since I posted anything. What with a family wedding in Cyprus and an evaluation of BBC's Talkie Time to write up, life's been pretty full-on. So I kicked back on Friday night and watched the film adaptation of The Reader. It's a while since I've read the book but I was struck by the emphasis on the redemptive power of literacy. I'm not sure that it's a message I'm too happy with it. Nevertheless it's a good story - am I reading too much into it?
Friday, October 01, 2010
Are all texts virtual?
Looking at books on an e-reader certainly makes you question the nature of the text. Changing the font, adjusting the size and flipping across pages on a handheld device makes you realize that the text isn't the same thing as its material form. What's true for the e-reader is true for the book. The material form and the place of its appearance are the medium which carries the message but not the text itself. In a sense you could argue that the text is virtual and only becomes recognisable at its point of contact with the material world. Pixels on a screen, ink shapes on paper are the result of technological processes that convey textual meaning. To make-meaning we have to see through these processes. I've been arguing that a sort of believing has to take place. Something rather similar happens in dramatic and filmic texts: for most of the time we have to look beyond the artifice. If that's true, are all texts virtual?
Sunday, September 26, 2010
Computer head
Wednesday, September 22, 2010
Fandom and participation
Ika Willis was certainly the most thought-provoking speaker at today's ESRC Seminar Series on Rethinking Youth Cultures in the Age of Global Media. Lots about active reading of media texts in fandom - new readings, new subjectivities and plenty of meaning-making through production. I think she called it over-invested interest and provided plenty of examples of the kinds of participation that some people engage in. She also showed this Harry Potter mash-up which really brings out a particular reading of the text.
Friday, September 17, 2010
It's virtual, baby
Laila Shereen Sakr is thought provoking when it comes to virtuality. She argues that belief is crucial. Belief 'allows the virtual or the image to represent, refer to, or even engage with' the actual person. It's a telling statement about how technology can make the strange familiar. I can't even claim to explain how a digital image becomes pixels on the screen, let alone tell how it gets from A to B. The envious ghost of Johannes Gutenberg peers over my shoulder as I type and publish, but I can offer no commentary except about the keys I press and the mouse I click. Shereen-Sakr tells us that virtuality bridges the material world and the world of data. 'Virtuality is a negotaiation between materiality and information..', I keep thinking about that when I look at the video and reminding myself that it's virtual baby.
Sunday, September 12, 2010
Simple model of reading
I've been thinking about a simple model of reading that can be applied to texts of all kinds - books, new media and virtual worlds. There's only 2 aspects to the model (although that's a bit of a cheat, because they all break down much further). They are: 1. operating the interface, 2. engagement. First of all then, operating the interface in the typographic world involves all that book knowledge, directionality and decoding stuff, whereas the analagous skills in online texts are sometimes the same and sometimes different with large doses of clicking and pointing, dragging and dropping and so on. The important point about operating the interface is that for a skilled user it becomes naturalised and usually takes place beneath the level of consciousness. That frees up attention for the second aspect engagement. Not, of course, that they should be seen as sequential operations or to suggest a developmental path for learning. Engagement is all about meaning-making and at the moment I see it as having 3 dimensions. The first is interest, because without that we won't have the energy to give the text enough attention. The second is point of view. Somehow or other an interaction between our point of view and the point(s) of view in the text needs to happen. In other words we need to negotiate the meaning. Finally, we have belief. Seems a bit strange, I know, but after reading about virtuality (I recommend Laila Shereen Sakr) I'm starting to think that the textual meaning is in some senses virtual. We have to believe in it to engage with it. That doesn't mean we have to believe or accept the point of view or the message, but we have to believe the text to bring it into being. More on this, no doubt, in future postings. Stay tuned!!
Friday, September 10, 2010
Multimodally Jung
Published in October 2009, Jung's Red Book is of interest to literacy scholars not simply because of its rich multimodal style. As you can read here, it was locked away in a bank vault for nearly a hundred years. Was it ever meant for publication? Well I suppose we'll never know. But what is really interesting is that Jung, who after all was a man of letters, chose this highly visual form to explore material, his own journey if you like, which would later inform more conventional scholarly work. You can see some more of the visual material here.
Thursday, September 09, 2010
It's critical
Recent debates on the fate or future of critical literacy and what we really mean when we talk about critical media literacy have made me re-examine the nature of criticality itself. It strikes me that the aim of producing critical consumers of media pleasures is preferable to one of producing market-driven consumers whose choices are driven by rating and popularity ranking. To be critical, though, one needs a vantage point. That's probably why Marxism and Feminism (and other isms) have flavoured intellectual life over the last 50 years: they offer a position from which to observe and critique social and cultural matters. Criticality should not be about claiming the high ground, but about looking at things differently. Gergen hits the target when he says 'To think critically is essentially to deliberate on one tradition through the discourse of another. The advantage of the critical thinker is not in having a superior tradition, but in being capable of seeing the advantages and disadvantages of both traditions. The critical thinker who claims superiority of perspective, not only loses this advantage, but strangulates the potential for action.' (2009:261)
Tuesday, September 07, 2010
Nobody texts any more
A few years ago the cool hunters of adolescent literacies were reporting that young people thought that email was dead. You might send an email to your parents or your tutors but that was about it. Young people in the UK began the massive communication migration to texting a while back. In fact many reports suggested that texting was bigger here than elsewhere (maybe the cost factor?). But what next? My daughters are no longer teenagers, but I was still interested to hear Ruth say 'Nobody texts anymore, there'll all on messenger!' It was new but not new, if you see what I mean. True though, to the extent that regular bulletins on the lead-in to the birth of my grandson, Dylan (pictured above) all came through Blackberry Messenger, as did the photograph itself. Born into a world of mobile messaging and phonecam images. New born babies are surrounded by our devices and their arrival in this world is recorded and distributed in new ways.
Monday, August 30, 2010
Digital Literacy - the missing framework
December 2005 is a bit 'yesterday' in terms of the rapid pace of debate in new literacies, but I just came across this European project which was tasked to produce a framework for digital literacy. The project is described here but the project website seems to have vanished. Allan Martin argues here and elsewhere that digital literacy is 'the ability to succeed in encounters with the electronic infrastructures and tools'. So we are essentially talking about a model of ICT competence - not quite what I understand by a 'literacy' in a strict or a even a metaphorical sense. The definition derives from the EC's observation that 'The ability to use ICT and the Internet becomes a new form of literacy: 'digital literacy'. Digital literacy is fast becoming a prerequisite for creativity, innovation and entrepreneurship and without it citizens can neither participate fully in society nor acquire the skills and knowledge necessary to live in the 21st century.' quoted in the above paper by Martin. There's no reference to critique, refusal or a participation gap here, nor anything about the understandings and developments necessary to establish this literacy in the first place. But maybe this is all in the framework, wherever that is.
Thursday, August 19, 2010
So why can't they read?
Thursday, August 12, 2010
Quote, quote
Oh that was what I meant by the YouTube video. I don't think he went commercial or anything like that. Here's one of my favourite quotes from his chapter 'Slacking off' in the Counternarratives collection: 'Shopping malls, street communities, video halls, coffee shops, television culture, and other elements of popular culture must become serious subjects of school knowledge. More, however, is at stake here than just an ethnography of those public spheres where individual and social identities are constructed and struggled over. More important is the need to fashion a language of ethics and politics that serves to discriminate between relations that do violence and those that promote diverse and democratic public cultures through which youth and others can understand their problems and concerns as part of a larger effort to interrogate and disrupt the dominant narratives of national identity, economic privilege, and individual empowerment.' (Giroux, 1995: 74)
Monday, August 09, 2010
My Giroux moment
Wednesday, August 04, 2010
Writing and reflexivity
I've just finished Ralf Cintron's wonderfully written book 'Angel's Town' which was recommended to me by Damiana Gibbons. It's one of the most reflexive ethnographies I know, and it is particuarly successful in analysing the act of writing. Cintron talks about the 'special relationship between the space that contains the writing and the writing that inhabits that space' arguing that the two form 'a powerful dialectic, Stated simply,the dialectic consists of writing (the making of socially meaningful marks usually realting to oral language) and a blank surface (paper, clay tablets, computer screen, walls, and so on). Writing is the making of an order and the blank surface is that space or servant that holds the order. Typically, writing catches the eye, but the surface that recieves the writing does not. In this sense, the writing contains the stronger presence, and the surface that receives the writing is defined by that presence. The surface, then, is an ordered, limited space cleared of obstacles and ready to be acted upon by an ordering agent weilding a highly routininized tool.....the goal of literacy training...is to produce individuals [ordering agents] who can create viable minature worlds in both their writing and reading....Writing attempts to interrupt or shape an amorphousness that might otherwise melt us into everything else, and we call those interruptions or shapings acts of consciousness or self-consciousness.' Say no more!
Saturday, July 31, 2010
Discourses in time
Friday, July 30, 2010
Selective attention
This video caught my attention partly because it so clearly states its intention. I suppose it could be seen as a good example of getting public engagement in research using YouTube. But I was also interested in the whole phenomenon of ‘inattentional blindness’ or the idea that if you're not focusing attention on something you can hardly be said to perceive it. Not only did it remind me of Goffman’s idea of ‘civil inattention’ in which we notice but don’t stare (codified as politeness) but on a deeper level it made me think of the cultural scripts or ideologies which we are more often than not blind to. These implicit ideologies frame our view of the world; masquerading as common sense they are experienced as ‘the way things are’. Gramsci has a great way of describing these ideologies as ‘a product of the historical process...which has deposited in you an infinity of traces without leaving an inventory.’ (Gramsci, 1995:324). The work involved in seeing the gorilla is slight in comparison, but the underlying principle of focus, or should I say critical focus, seems to me to be analogous.
Friday, July 23, 2010
Mapping place
Tuesday, July 20, 2010
Changing place
Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.
I'm intrigued and slightly disturbed by our first glimpses of what augmented reality might look like. In a comment in an earlier post I posed the question of what happens to theories of place-based practice when virtual space overlaps or annotates a physical space. The video above - which Karen Wohlwend showed at the UKLA conference suggests how this might play out. The Junaio app for the iphone provides a foretaste of AR, but I'm not particularly attracted to the idea of staring at the world through a smartphone. Nevertheless the idea of being able to access deeper levels of information about real world places is attractive, but as the video suggests it could provide all sorts of information that we might wish to filter out. Maybe here's yet another reason for returning to the critical?
Saturday, July 17, 2010
The future of critique
Wednesday, July 14, 2010
Blurring
Tuesday, July 13, 2010
Literacies in place
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In a previous post I wrote about the emphasis on place and space that characterised the CSNL conference, and this thread continued through the UKLA International Conference in Winchester. In the Focus Day, which addressed multilingual/plurilingual issues it was an everpresent theme right from Christine Helot's explorations of language politics and pedagogy in Alsace to Dina Mehmedbegovic's nuanced look at place-referenced autobiographical writing in London schools. Although the International Conference keynotes didn't directly reference the significance of location, Barbara Comber returned to the theme with a delightful exploration of place-based pedagogies. The critical literacies symposium which included Hilary Janks and Helen Nixon provided more illustrations of the significance of place and its interconnections across time and space through the stories of the cameleers - the Afgani migrants to Adelaide. Since I've been thinking about what happens to geosemiotic approaches when virtual space overlaps or annotates a physical space, this provided me with an alternative perspective in the sense that the particularity of place is always infused with stories from elsewhere whether in terms of personal/family narratives or other texts. And so Margaret Mackey's poignant auto-bibliography, her own multimodal literacy history, illustrated this in another way. Part of her experience growing up in Newfoundland was simply about family, that most personal space, but then the influence of books and TV with a distinctly North American feel showed how that took 'place' in a wider socio-historical context. But Roy Rogers (and Trigger), the Lone Ranger (and Silver) had a much wider currency. I was struck by the way in which these TV narratives with their proto-global distribution became loaclised. As Margaret was crawling through wet grass of semi-rural Canada, I was riding the arms of a sofa in urban England - both of us embodying those cowboy narratives of the 1950s in different ways and anchoring them to the spaces we variously inhabited using, of course, the materials at hand to make our different meanings. In a rather different way, Dylan Yamada-Rice had already pointed us to the specifics of place-as-text through her fascinating visual explorations of London and Tokyo. Google StreetView makes the particularity of place instantly and globally available as the image above shows. Here I'm captured pruning the holly tree at home last summer - virtual space overlaps and annotates physical space!
Tuesday, July 06, 2010
Generation re-wind
This little video's gone viral with its easy-to-digest dystopia/utopia message. It's an interesting example of how the affordances of the moving image can subvert the linearity that is usually associated with the written word. Maybe calling it a palindrome-poem is a bit of a stretch...but what's really interesting is the way the Lost Generation meme moves from parody to critique as the Lost Generation Sucks illustrates pretty well.
Sunday, July 04, 2010
CSNL summer conference
Wednesday, June 30, 2010
Return to the series!
Computer problems interrupted my sequence of posts on the ESRC seminar series final conference, but fortunately in the meantime the wonderful Sheila Webber has gathered together a range of resources. There's a set of pics on Flickr (I stole the one above), a chatlog, and a couple of YouTube videos. They're all linked from Sheila Webber's blog, please have a look. It's an excellent record of the event.
Wednesday, June 23, 2010
Literacies in virtuality
I notice that yesterday's Prezi doesn't always show up. It seems to in Firefox and Safari, but not in Explorer. Strange. So today I'm showcasing a student video that should work...I think it's really good! Does it link well to the second seminar series theme? Well it might, and that all depends on your conception of literacy. Recently Gillen and Barton (2010) seem to have been quoted a lot, defining digital literacy as 'the constantly changing practices through which people make traceable meanings using digital technologies.' Throughout the series we have been examining these practices, noting their multimodal nature and the ways in which the boundaries between reading and writing, between production and consumption are repeatedly blurred. It's also become apparent that within many digital environments the text is not only multiple but contains individual points of view. Each inhabitant sees and experiences Second Life from a unique perspective; no two Twitter streams will look the same, an so on. Point of view becomes an ever more important dimension as readers and writers construct their own journeys through the textual landscape. Along with this we've noted the development of new narrative vehicles and encountered complex questions of authorship, and repeatedly asked how these new kinds of texts map on to curriculum areas like media studies, English, drama or literacy. So in some ways, Helen Nixon summed it up when she asked how far can we stretch the term literacy before it ceases to be useful?
Tuesday, June 22, 2010
What is the virtual, anyway?
In virtual worlds on Prezi - these are the four themes that seem to me to have dominated the virtual worlds seminar series (link). I'm just taking the first today, which is the problematic nature of notions of virtuality. I considered applying Lefebvre, because in a sense some virtual worlds seem to work in opposition to other spaces (heterotopias) and others seem to mirror them (isotopias) - but this sort of analysis hinges on the distinctiveness or even the separation of the virtual from the everyday and the series has made me question this. So that drives me back to interrogating the concept of the virtual. So we think of the virtual as 'almost', an approximation or a movement towards something more real; we regard it as an 'as if' world, a simulation of the more familiar, it is 'quite similar' to the everyday, but always, as Deleuze and Guattari suggest it is defined in relation to 'the real'. In our uses of the term virtual, the word reality is bracketed or elided. On Saturday I suggested that one of the most common uses of the word was in describing a virtual learning environment - a place where virtually no learning at all takes place! But our discussions on the virtual took us further on as we saw that many non-digital experiences shared the same charcteristics that have begun to associate with the virtual. Viewing film, immersive book reading, drama, role play and fantasy games are good examples of when an imaginative parallell world is conjured into being...and these sorts of experiences are interwoven with mundane reality just as virtual world gameplay is. Players and inhabitants of the metaverse engage in multiple textual worlds in which the distinction between online and offline becomes arbitrary. Constance Steinkuehler's 'constellation of literacy practices' is a very helpful description of this. There is a continual to-and-fro movement between RL and VL which suggests that any distinction between the two should be more precisely defined than we have tended to do so far.
Sunday, June 20, 2010
Researching virtual worlds
Thursday, June 17, 2010
Saturday's conference
Monday, June 14, 2010
Media literacy
Saturday, June 12, 2010
Reading new media
Today was the end of NMC 2010. The final keynote by John Seely Brown was a thought-provoking look at non-formal learning, with the suggestion that this involves the same dispositions (habits of mind) that are at the heart of 21st Century learning with new media - debatable but interesting. The conference has been dominated by video presentations and projects, like the one above, which has some interesting contradictions. I'm sure the kids enjoyed the choreography and the opportunity to dance, wave books and work to the BEP song. But the project enlisted the so-called new media to promote an old medium (nothing wrong in that), yet no-one is actually reading or really demonstrating any of its benefits!
Friday, June 11, 2010
NMC Conference
Sunday, June 06, 2010
Integrating technology
Let's Go Water Quality trial from CeLeKT on Vimeo.
Wednesday, June 02, 2010
Social media spaces
Sunday, May 30, 2010
Immersion and ambiguity
Britta ended her talk on Friday with this provocative video 'Immersion', originally featured on the New York Times site. It's the second time I've seen it and I can't help feeling that it seems like a criticism of new media because of the way in which some of the gleeful expressions are juxtaposed against violent audio tracks from the videogames. For me it also edits out some important features like reflection, decision-making, problem-solving and, of course, collaboration. But interestingly not everyone sees it like that. Others I talked to on Friday just see the level of immersion - and maybe the idea that gamer kids have other (newer?) pleasures, and I think that was Britta's reading of it. On reflection it's a real test case in multimodality, because somethings are clearly communicated but others are open to interpretation. Should we care about the author's intentions? Or, even if we knew them, would they be relevant? Presumably a written account of the topic of immersion in videogames would require some point of view, and perhaps a more closed set of meanings (interestingly, point of view has an alternative meaning here). I'm not arguing that that would be better, of course. Just different. Any views on the video?