I thought I saw a link...
but it was only apophenia - a chapter in Pattern Recognition but not an entry in the dictionnary. Google apophenia and you get this and Danah Boyd (with an article on blogging) and a link that takes you straight back to William Gibson. There must be a Greek word for this strange cyclical phenomenon or else it's influenza delirium (and that's Latin if you're an etymologist).
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