Gear Live's augmented reality software is impressive - they blend real and 3-D video images - check the video link at the bottom of this page. But watching this content you can't help thinking about how they let the boys lose in the toy shop. OK, so there's a rose in the first demo, but watch how quickly this turns into a weapon. Then we have cars (plenty of them), a helicopter, tanks... this is a demo, a sales pitch, so maybe the faceless hotel audience is significant - are they into hand-to-hand fighting and military hardware? Or are they just wannabe boyracers? So then, how different is this (see picture), courtesy of William Gibson? Pimp my ride! All I can say is 'boys will be boys'.