For me Clarke's shoes are forever associated with the sensible and conventional footwear of the late '50s. Now they are the shoe of choice for the discerning Yardie - at least if we believe the video. There is that strange loop in which naff things suddenly become cool and cool things become naff. The same happened to Burberry (which I believe is back where it started) and high-waist wide-leg trousers which are making a come back. Who knows, maybe Vybz Kartel have got it wrong about the shoes - maybe Yardies prefer sandals - or maybe it's subtle viral advertising. But if I'm sitting on the Tube and catch sight of some Clarkes, I think I'll play safe and avoid eye contact. You never know.
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