Thursday, November 25, 2010

Easy reader

Last night I bought 'You are not a Gadget'. It was one of the simplest bits of shopping I've ever done. First of all I was just curious to see if they had it in the Kindle bookstore. Less than 20 seconds later I saw that they had, and by exerting some gentle pressure with my thumb on the choose button my bank account was lighter by just over £10:00 and I was reading Jaron Lanier's book, still not quite sure whether I really wanted to or not. You could say I was curious. It has a lite style but a strong message, and one that fits the idea of technological determinism like a kid glove. But it made me think about how easily Amazon had relieved me of £10.00. Now I like the Kindle. I like the easy reading that it enables, and I don't have a problem with easy shopping. But the thing is that these things are seemlessly bundled together and I suppose that's where markets and meaning meet. And when all is said and done, I am what I consume.

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