Sunday, November 14, 2010

The Social Network

At first sight the film version of Mark Zuckerberg is an unlikely hero. Depicted as emotionally-driven, at times bewildered and at times bewildering, he appears to have a strong sense of vision. Exactly what that vision is, is only ever hinted at. Facebook should connect people; Facebook should be free; and at all costs it should remain 'cool' - whatever that means. Zuckerberg's narrative actually turns on a familiar trope. Individualism operating outside of social structures in the business of carving out new terrain. It's the Wild West, it's the American Dream. You just have to replace rugged individualism with geeky individualism. That's not to say it's not a good film, and a great story. I left the cinema wondering whether and how Facebook is cool. It's as cool as warm beer in Britain. Not particularly cool but nearly everybody seems to drink it! Here' another review.

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