Tuesday, April 03, 2012
The fashioning of the new consumer
OK - I really like the New iPad, and I'm glad I indulged myself. Like my last purchase, the Kindle, it demonstrates how slick digital technology is becoming. That's the enthusiast talking, of course. But the Kindle is nothing without a few books, a newspaper or two....and then maybe some more books. So, it is just a platform for selling digital content. And the iPad? Well you're going to need some apps, after all, and they're not all free. More digital content. Then, of course, the iPad works very well with iCloud and that's the big sales push. Can that work with my laptop? No. I need to upgrade the OS....to Leopard, and that comes at a cost, too. Ah well, there's a cold snap on the way, and it may even snow again, but no need to worry, there's no need to leave the house, I can do all this from home. Who needs shops? They seem curiously old-fangled, now. I'll get a couple of books on the Kindle - click, that's twenty quid out of my bank account, and when I get bored, then what? Well I'll go to the app store and buy a bit more....maybe, I'll do the nostalgia thing and buy some music from the early 70s (iTunes springs to mind), or watch a movie (downloaded from LoveFilm). OK, I made the point. You click, you get - they've already got your card details. No need to leave the sofa. I have become the new consumer.