Smart water

smart water
I’ve been walking past this sign for the last couple of weeks, wondering what smart water might be. Well the answer’s here, and today after an entertaining meeting with Eileen Honan (who tells a good tale), I finally got the picture. On an entirely different note, I’ve been reading Paul Willis on cultural commodities. I like the way in which he approaches remix culture as ways of meaning making, creating use value and doing identity work. “Commoditization produces literally a global range of symbolic and (relatively) freely hybridized and open-to-hybridizing materials. Symbolic work includes the selection of objects and items from countless possibilities, and their placement in personal mises en scene, in precise micro-circumstances, material and symbolic, of use and consumption.” (2000:72).