Friday, March 18, 2011

Yardie shoes 

For me Clarke's shoes are forever associated with the sensible and conventional footwear of the late '50s. Now they are the shoe of choice for the discerning Yardie - at least if we believe the video. There is that strange loop in which naff things suddenly become cool and cool things become naff. The same happened to Burberry (which I believe is back where it started) and high-waist wide-leg trousers which are making a come back. Who knows, maybe Vybz Kartel have got it wrong about the shoes - maybe Yardies prefer sandals - or maybe it's subtle viral advertising. But if I'm sitting on the Tube and catch sight of some Clarkes, I think I'll play safe and avoid eye contact. You never know.

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