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Sunday, November 24, 2013

Affect 

Massumi makes a useful contribution to the problem with affect when he says:' There seems to be a growing feeling within media, literary and art theory that affect is central to an understanding of our information- and image-based late capitalist culture, in which so-called master narratives are perceived to have foundered....belief has waned for many but not affect. If anything,our condition is characterized by a surfeit of it. The problem is that there is no cultural-theoretical vocabulary specific to affect. Our entire vocabulary has derived from theories of signification...' (Parables for the Virtual, 2002:27). Good point, well made. Still confusing affect with emotion? I found that this helped to unscramble the two (and 'feeling' at the same time).

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