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Friday, September 17, 2010

It's virtual, baby 



Laila Shereen Sakr is thought provoking when it comes to virtuality. She argues that belief is crucial. Belief 'allows the virtual or the image to represent, refer to, or even engage with' the actual person. It's a telling statement about how technology can make the strange familiar. I can't even claim to explain how a digital image becomes pixels on the screen, let alone tell how it gets from A to B. The envious ghost of Johannes Gutenberg peers over my shoulder as I type and publish, but I can offer no commentary except about the keys I press and the mouse I click. Shereen-Sakr tells us that virtuality bridges the material world and the world of data. 'Virtuality is a negotaiation between materiality and information..', I keep thinking about that when I look at the video and reminding myself that it's virtual baby.

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