Saturday, July 15, 2017
In a rather lengthy email earlier this week, our publisher announced that The Case of the iPad is now out. What exactly out means is, of course, a moot point. The work, also called a book, was completed about six months ago, although at that stage it was only really a document in Word. Somewhere along the line it adopted that rather quaint epithet 'manuscript', even though it was never handwritten and only ever illuminated by the thought that went into it. The publishers (Springer) have, inevitably, worked their magic on it and in doing so it has taken on the virtual form of a published volume. It's not quite clear yet, when the printed copies will roll off the press or whether that process is complete, or how much it matters but nevertheless the book is already out...in some sense, somewhere. Things are moving. On Amazon, for example, the picture of a Union Jack t-shirt, which for some inexplicable reason had been a placeholder, has now been replaced by an image of the book, which you can metaphorically 'look inside'. You can place an order for a print copy or the Kindle version. It looks like you can have the Kindle version right away, but the print version won't itself be released for another ten days. So you get the idea that published but not yet released may have something to do with distribution, which of course is pretty much instant in digital formats. But more interesting than all of this is the fact that the book - if that word still holds any fixed meaning - is unbundled. If you are a die-hard fan of Simpson and Walsh, or Karen Wohlwend (or any other of our wonderful contributors), Springer will sell you their chapter, as a stand alone, for just shy of thirty dollars. It makes some sort of sense. If that's all you want, that's what you can get, without having to shell out for the whole volume. It probably makes sense for Springer, too. I'm sure they've done their research. For an author and editor, and possibly for a reader too, there are some down sides. People are less likely to stumble on your chapter if they take the unbundled route. One of the reasons I like edited volumes, is that you can accidentally, as it were, find yourself reading somebody or something that you wouldn't otherwise encounter. Unbundling also changes things for editorship. In The Case of the iPad we purposely gathered together scholars with different takes on mobile literacies, and we spent some time in Skype meetings, offices and hotel bars discussing what their work did, and what it did alongside the work of others. The book is an ensemble of these and I think Cathy, Alison and Maureen would agree with me, that it's greater than the sum of its parts. But that's old-school, more like a prog-rock concept album or a sampler (remember them?), when what people seem to want now is their favourite DJ using a remix of the work and artfully fading across into someone else's with approximately the same BPM. Anything really, as long as the punters come in, and the dancefloor is full. Or is that the wrong idea? Do we just become our own DJ mashing up Bergson and Baudrillard, for example? And wasn't that what good readers did best in the first place? I don't know, but something has shifted. Buy the book!
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