It was great to learn about how Sheffield snowboarders use digital video, mobiles and their own website to capture and circulate what’s cool in the world of boarding. New technology is seamlessly blended with lifestyle identities.
Snow’s a pretty rare occasion in Sheffield these days – hence the significance of Phat Thursday, last March. Watch the video full-screen it’s great - particularly the bit where the guy rides the rails outside an old Victorian school building (a tram goes underground in the background).
This is all very cool. Nice to see Sheffield in a good lihght after it recently featured on tv in a programme about STIs and also about Swingers clubs before that.
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