Sunday, May 11, 2008
GTA4 v 1688
The urban environment has been saturated by images from Grand Theft Auto 4, to coincide with jubilant reports about the games media conquest and record-breaking sales. Video-gaming challenges Hollywood, or so the stories go. It’s interesting to think how non-gamers could hardly fail to notice the invasion of GTA 4. So where does 1688 come in? Well I just wanted to point out some similarities against the more obvious differences. In 1688, in the lead up to the Glorious Revolution, William of Orange exploited the potential of what was then the new media, by having thousands of copies of his pamphlets stashed away in secret locations, embargoed until the precise time of the invasion. Here’s the link. First the technology of mass production for creating billboard posters, handbills and so on. Second the strategic release and distribution to key sites and third, appealing and available content. They work together. So that’s the recipe for a fairly painless invasion. Now do you want to play the game?