Friday, March 11, 2011

Obsessing about fonts

Studies of the textual landscape seem to be grabbing our attention at the moment, and some of the work seems to reach a bit further than the original geo-semiotic work. But today I was made aware of the strength of popular feeling about the presentational features of alphabetic representation in the environment. Before the advent of word-processing, choice of font (and the very word itself) was the preserve of the publishing industry. Now it's everyone's business. Name your font, search for it in YouTube and you'll quickly see the level of interest and the strength of feeling about different fonts. I enjoyed this particular offering, which happened to lead me to But what lies behind all this isn't just a simple question of design, it is also very much about socially agreed matters of taste. And the videos themselves are part of the process, producing and performing our ideas about what writing looks like.

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