Home again through Hunters Bar on foot - it’s the dwarf Christmas trees and fairy lights above the shops that I really like. And then I came across a window display of Penguin Classic mugs (potential presents for our literary friends. Now, whilst I prefer my very own Tigger mug, there’s something quite interesting about how the old paperback design has become iconic. I think a couple of years back they even made some new Penguin imprints with that retro design.
Printed on a mug or t-shirt these book-covers are recontextualised and they become something very different. They say something about the identity of the mug’s owner, her allegiances – how she wishes to be perceived. In this way a mug rack could be like a links list or blogroll. There’s also a sense in which this is a sort of remix – not exactly a creative remix as described here; nor remix as active consumption as described here, just a repurposing of the original (authentic?) image….. after all you read a mug rather differently, don't you?