Monday, July 16, 2007


You can’t beat new media for short, witty items. This Lassie remix is 31 secs long. The first 5 secs triggers the genre - after 11 secs the conflict has been set up, tension builds up to the 18 second mark and then in comes the martial arts sequence and, of course, the humour. Given wide distribution, one can’t assume prior knowledge of the Lassie story line, but I expect for some it’s humorous just because it’s unexpected.

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